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Author: Natalie Brooks

Natalie Brooks brings a distinctive perspective to technology journalism through her specialized focus on industrial computing systems and automation infrastructure, where she deciphers complex technological shifts into accessible insights. Her expertise spans the convergence of IoT networks with legacy industrial systems, examining how edge computing and predictive maintenance are reshaping manufacturing and supply chain logistics. With an analytical approach honed through years of tracking embedded systems evolution, she illuminates how emerging technologies translate into tangible operational transformations for enterprises navigating digital modernization.
When the Help Desk Fails, You Just Fix It Yourself
CybersecuritySoftwareTechnology

When the Help Desk Fails, You Just Fix It Yourself

Ever been told to just delete everything and start over? One reader, fed up with scripted help desk nonsense, figured out his own VPN problem while on hold. The fix was embarrassingly simple, and the bill? He didn’t pay it.

by Natalie BrooksJanuary 9, 2026
TSMC’s Q4 Crushes Forecasts on AI Boom
BusinessStartupsTechnology

TSMC’s Q4 Crushes Forecasts on AI Boom

TSMC just posted a monster Q4, with revenue soaring past forecasts. The 20% year-over-year jump is a direct signal of the explosive demand for AI hardware. This isn’t just a chip story; it’s a story about the entire tech ecosystem’s foundation.

by Natalie BrooksJanuary 9, 2026
Tim Cook’s Pay Holds at $74 Million After Earlier Cut
BusinessSoftwareTechnology

Tim Cook’s Pay Holds at $74 Million After Earlier Cut

Apple CEO Tim Cook’s total compensation for 2025 remained essentially flat at about $74 million. The package, detailed in a recent SEC filing, is dominated by stock awards and follows a period of scrutiny over executive pay at the tech giant.

by Natalie BrooksJanuary 9, 2026
AI Isn’t Replacing Therapists. It’s Giving Them Time Back.
AIInnovationSoftware

AI Isn’t Replacing Therapists. It’s Giving Them Time Back.

Forget AI replacing jobs in healthcare. A new perspective suggests that in behavioral health, AI’s real role is to support clinicians by removing administrative burdens. The goal is to free up therapists and providers to focus more on the human connection that drives healing.

by Natalie BrooksJanuary 9, 2026
Redmi’s Live Phone Torture Test Is Pure Marketing Genius
HardwareManufacturingTechnology

Redmi’s Live Phone Torture Test Is Pure Marketing Genius

Redmi is putting its “Titan tough” claims to the ultimate public test. The company will broadcast live, unedited durability tests for the new Redmi Note 15 series on January 10.

by Natalie BrooksJanuary 9, 2026
Nadella’s No-Frills Blog is a Calculated Play for AI Talent
AIBusinessSoftware

Nadella’s No-Frills Blog is a Calculated Play for AI Talent

Microsoft CEO Satya Nadella quietly launched a personal blog called “sn scratchpad” over the Christmas holiday. The site, built on free tools, is a direct play to attract top AI engineers by showcasing his vision, not just Microsoft’s checkbook.

by Natalie BrooksJanuary 8, 2026
Eavor’s Closed-Loop Geothermal Just Fed the Grid. Game Changer?
BusinessInnovationTechnology

Eavor’s Closed-Loop Geothermal Just Fed the Grid. Game Changer?

For the first time, a closed-loop geothermal system has delivered electricity to a commercial power grid. Eavor’s project in Germany proves the tech can work at scale, bypassing many of geothermal’s old problems.

by Natalie BrooksJanuary 8, 2026
Microsoft’s Copilot Gets a Checkout Lane
AIBusinessSoftware

Microsoft’s Copilot Gets a Checkout Lane

Microsoft is testing a new shopping feature called Copilot Checkout within its AI assistant. It lets users in the US search for and buy items without leaving the chat, using a protocol developed by OpenAI and Stripe.

by Natalie BrooksJanuary 8, 2026
Gmail’s Big AI Overhaul: Free Summaries, Paid Perks, and a New Inbox
AICloudSoftware

Gmail’s Big AI Overhaul: Free Summaries, Paid Perks, and a New Inbox

Google is rolling out a massive AI update to Gmail, powered by Gemini. The changes include free features like AI Overviews for summarizing threads, but lock advanced tools behind a new paid subscription tier. It’s a fundamental shift for the inbox used by three billion people.

by Natalie BrooksJanuary 8, 2026
The AI Layoff Narrative Is Mostly Corporate Spin, Report Says
AIBusinessTechnology

The AI Layoff Narrative Is Mostly Corporate Spin, Report Says

A new report argues that the wave of AI-driven layoffs is more fiction than fact. The data shows most job cuts are due to standard economic conditions, not automation.

by Natalie BrooksJanuary 7, 2026

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Featured Posts

How Zocdoc Beat Healthcare’s Toughest Regulation
How Zocdoc Beat Healthcare’s Toughest Regulation
November 5, 2025
LanzaJet’s Political Pivot Tests Sustainable Aviation Fuel Future
LanzaJet’s Political Pivot Tests Sustainable Aviation Fuel Future
October 30, 2025
Dividend Tax Hike Could Clobber UK Small Businesses
Dividend Tax Hike Could Clobber UK Small Businesses
November 10, 2025

Gallery

Trump's "ONE RULE" AI Order Clashes With DeSantis' State Plan - Professional coverage
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Starbucks Sells China Control in $4B Bet on Local Expertise - Professional coverage
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Apple's Secret AI Deal: Siri's Gemini Heart - Professional coverage

Recent Posts

When the Help Desk Fails, You Just Fix It Yourself
When the Help Desk Fails, You Just Fix…
January 9, 2026
X Puts Grok’s “Undress” Tool Behind a Paywall After UK Ban Threat
X Puts Grok’s “Undress” Tool Behind a Paywall…
January 9, 2026
TSMC’s Q4 Crushes Forecasts on AI Boom
TSMC’s Q4 Crushes Forecasts on AI Boom
January 9, 2026
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