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Author: Natalie Brooks

Natalie Brooks brings a distinctive perspective to technology journalism through her specialized focus on industrial computing systems and automation infrastructure, where she deciphers complex technological shifts into accessible insights. Her expertise spans the convergence of IoT networks with legacy industrial systems, examining how edge computing and predictive maintenance are reshaping manufacturing and supply chain logistics. With an analytical approach honed through years of tracking embedded systems evolution, she illuminates how emerging technologies translate into tangible operational transformations for enterprises navigating digital modernization.
Google’s adtech breakup decision could come soon
BusinessInnovationTechnology

Google’s adtech breakup decision could come soon

The final arguments have been made in the US government’s case against Google’s adtech monopoly. Judge Leonie Brinkema appears eager to resolve the case quickly before Google can appeal, while the company faces additional pressure from a massive EU fine.

by Natalie BrooksNovember 23, 2025
IRS Crypto Crackdown: New 1099-DA Forms Start in 2025
BusinessPrivacyTechnology

IRS Crypto Crackdown: New 1099-DA Forms Start in 2025

The IRS is implementing new crypto reporting requirements that will fundamentally change how digital asset transactions are tracked and taxed. Starting with 2025 tax returns, brokers must issue Form 1099-DA for all crypto sales, with cost basis reporting becoming mandatory in 2026. This ends the era

by Natalie BrooksNovember 23, 2025
Zoox Brings Its Weird Robot Cars to San Francisco Streets
AIInnovationTechnology

Zoox Brings Its Weird Robot Cars to San Francisco Streets

Zoox has started offering free public rides through its Explorer program in San Francisco neighborhoods. The company’s unique steering wheel-free vehicles represent a different approach to urban autonomy. This launch signals growing diversity in the autonomous mobility landscape.

by Natalie BrooksNovember 23, 2025
Ubisoft’s Big Bet: Tencent Invests €1.16B in Major Franchises
BusinessGamingSoftware

Ubisoft’s Big Bet: Tencent Invests €1.16B in Major Franchises

Ubisoft is teaming up with Tencent through a new €1.16 billion investment in Vantage Studios. The subsidiary will control development of major franchises like Assassin’s Creed and Far Cry. While Ubisoft retains majority control, the deal signals a major shift in how its biggest games will be funded

by Natalie BrooksNovember 22, 2025
Green Blockchain Is Becoming A $1.6 Trillion Opportunity
BlockchainInnovationTechnology

Green Blockchain Is Becoming A $1.6 Trillion Opportunity

Blockchain’s energy consumption problem is rapidly transforming into a massive sustainability opportunity. With Ethereum cutting power use by 99.9% and green crypto market cap surging 150% since 2021, efficiency is becoming a competitive advantage rather than just an environmental concern.

by Natalie BrooksNovember 21, 2025
AI Startups Are Using Revenue as Recruiting Bait
AIBusinessStartups

AI Startups Are Using Revenue as Recruiting Bait

AI startups are shifting from hyping valuations to showcasing revenue numbers to attract talent. Sierra just announced $100 million in ARR and is using it to position itself as the category leader in a competitive market.

by Natalie BrooksNovember 21, 2025
Flipdish’s AI pivot: From unicorn struggles to restaurant tech dominance
AIBusinessSoftware

Flipdish’s AI pivot: From unicorn struggles to restaurant tech dominance

Flipdish co-founder Conor McCarthy explains how AI is revolutionizing both their internal operations and the services they offer to restaurants. The company refocused after Covid-era expansion led to 40% staff cuts in 2024, now seeing steady growth with 300 employees.

by Natalie BrooksNovember 21, 2025
Ubisoft’s accounting delay reveals deeper financial pressures
BusinessSoftwareTechnology

Ubisoft’s accounting delay reveals deeper financial pressures

Ubisoft’s week-long earnings delay stemmed from accounting complications around its Tencent partnership. The French gaming giant had to restate FY2024-25 accounts and temporarily violated debt covenants. Their €1.16 billion Tencent deal closes soon, bringing much-needed capital.

by Natalie BrooksNovember 21, 2025
Android Finally Talks to AirDrop, But There’s a Catch
PrivacySoftwareTechnology

Android Finally Talks to AirDrop, But There’s a Catch

Google has enabled cross-platform file sharing between Android and iPhone using Quick Share and AirDrop. The feature debuts on Pixel 10 devices with robust security protocols. However, Apple wasn’t involved in this interoperability development.

by Natalie BrooksNovember 21, 2025
Google’s $40 Billion Texas Bet on AI Infrastructure
CloudInnovationTechnology

Google’s $40 Billion Texas Bet on AI Infrastructure

Google is making its largest single-state investment with a $40 billion data center expansion in Texas. The three new facilities will support the company’s cloud and AI infrastructure needs. All centers are expected to be operational by the end of 2027.

by Natalie BrooksNovember 21, 2025

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