According to Windows Report | Error-free Tech Life, Microsoft is facing significant backlash over a Copilot advertisement posted on X featuring popular YouTuber UrAvgConsumer. The ad shows Copilot failing to properly guide a user through changing text size, initially pointing to display settings but not completing the steps. When the user requests help again, Copilot shows scaling options already set to 150%, but the user ignores this and manually selects 200% to achieve the desired result. The ad immediately drew criticism for failing to demonstrate Windows’ built-in accessibility option for changing text size without affecting UI scaling. This comes just days after Windows chief Pavan Davuluri faced backlash for describing Windows as evolving into an “agentic OS” in a post on X that received so much criticism he had to disable replies.
The Copilot ad that backfired
Here’s the thing about this ad – it’s not just that Copilot gives bad advice. It’s that Microsoft chose to showcase this as a positive example of their AI assistant in action. The user asks to make text bigger, and Copilot basically sends them on a wild goose chase through display settings instead of pointing to the actual accessibility features designed for this exact purpose. And Microsoft thought this was good enough to feature in an advertisement? That’s what has people so frustrated. The ad, posted by UrAvgConsumer, shows the user ultimately ignoring Copilot’s suggestions and just manually adjusting the scaling to 200%. Basically, the AI assistant becomes more of a hindrance than a help.
Microsoft’s broader AI push
This ad failure comes at a particularly sensitive time for Microsoft. They’re really pushing this “agentic OS” vision where AI becomes deeply integrated into Windows. But users are pushing back hard. Why? Because many feel Microsoft should be fixing basic usability issues before trying to turn Windows into some AI-powered assistant. Windows users have been dealing with mandatory Microsoft accounts, constant disruptive updates, and what many consider unnecessary bloat for years. Now they’re being told to embrace an AI that can’t even properly guide someone through basic accessibility settings. It doesn’t exactly inspire confidence, does it?
Why users are so frustrated
Look, the core issue here isn’t just one bad ad. It’s that Microsoft seems to be prioritizing flashy AI features over actual user experience. When you’re dealing with accessibility features, getting it right matters. People who need larger text aren’t looking for a complicated tour through display settings – they want the quickest, most effective solution. And Windows actually has that built-in accessibility option that Copilot completely missed. So what does that say about Microsoft’s AI development? Are they testing these features in real-world scenarios, or just checking boxes? The reaction suggests users are tired of being beta testers for half-baked AI features while core Windows functionality still needs work.
