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Tag: Marketing

Auto Dealers Demand AI With Measurable ROI, Study Reveals
AIBusinessTechnology

Auto Dealers Demand AI With Measurable ROI, Study Reveals

Auto dealers are embracing AI but demanding measurable returns, according to new research. The study reveals dealers want technology that directly impacts sales and profitability, not just flashy features.

by Natalie BrooksOctober 31, 2025November 3, 2025
Generation Alpha: The $124T Consumer Revolution Begins
BusinessInnovationTechnology

Generation Alpha: The $124T Consumer Revolution Begins

As Gen Z matures, marketers are turning attention to Generation Alpha – 2 billion young consumers born between 2010-2024. This generation will inherit up to $124 trillion and represents a seismic shift in consumer behavior driven by technology mastery and unprecedented purchasing power.

by Natalie BrooksOctober 30, 2025November 2, 2025
Paramount’s Painful Pivot: 1,000 Jobs Cut in Media Merger Aftermath
BusinessInnovationTechnology

Paramount’s Painful Pivot: 1,000 Jobs Cut in Media Merger Aftermath

The newly merged Paramount Skydance has initiated the first wave of 2,000 planned job cuts, reflecting broader media industry consolidation pressures. CEO David Ellison’s memo outlines a painful restructuring process that will reshape the entertainment landscape.

by Darren HoltOctober 29, 2025November 2, 2025
TikTok’s 90% Revenue Share: Creator Gold Rush or Engagement Trap?
BusinessSoftwareTechnology

TikTok’s 90% Revenue Share: Creator Gold Rush or Engagement Trap?

TikTok’s new subscription model promises creators unprecedented 90% revenue shares, but the path to maximum earnings requires meeting strict engagement metrics. This shift represents TikTok’s aggressive play to retain top talent amid growing creator economy competition. The platform’s bonus structur

by Darren HoltOctober 28, 2025November 2, 2025

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