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Author: Natalie Brooks

Natalie Brooks brings a distinctive perspective to technology journalism through her specialized focus on industrial computing systems and automation infrastructure, where she deciphers complex technological shifts into accessible insights. Her expertise spans the convergence of IoT networks with legacy industrial systems, examining how edge computing and predictive maintenance are reshaping manufacturing and supply chain logistics. With an analytical approach honed through years of tracking embedded systems evolution, she illuminates how emerging technologies translate into tangible operational transformations for enterprises navigating digital modernization.
Is “GEO” Really the Next SEO? I’m Skeptical.
BusinessInnovationSoftware

Is “GEO” Really the Next SEO? I’m Skeptical.

A new report claims Generative Engine Optimization (GEO) is the next big thing for digital visibility in the age of AI. But the reality is messy, personal, and full of unknowns. Here’s why it’s not so simple.

by Natalie BrooksDecember 10, 2025
ChatGPT Tops App Store Downloads, But The Awards Tell a Different Story
AISoftwareTechnology

ChatGPT Tops App Store Downloads, But The Awards Tell a Different Story

According to Apple’s 2025 data, ChatGPT was the most downloaded free iPhone app. However, the App Store Award winners for technical and cultural impact were completely different apps like Tiimo and Essayist.

by Natalie BrooksDecember 10, 2025
8 Linux distros that feel like Windows, for when Windows 10 dies
ComputingInnovationSoftware

8 Linux distros that feel like Windows, for when Windows 10 dies

With Windows 10’s end-of-life looming in 2025, many are looking at Linux. ZDNet highlights eight distributions specifically designed to ease the transition by mimicking the familiar Windows look and feel, making the switch less daunting.

by Natalie BrooksDecember 10, 2025
Unacademy’s value crashes 85% as founder admits “complacency”
BusinessSoftwareStartups

Unacademy’s value crashes 85% as founder admits “complacency”

Unacademy’s founder has revealed the once-high-flying edtech’s valuation has plummeted to less than $500 million. This marks an 85% drop from its $3.5 billion peak during the pandemic, as the company confirms it’s in merger talks.

by Natalie BrooksDecember 10, 2025
UK and Canada Team Up on a New Optical Engine for AI
AIComputingHardware

UK and Canada Team Up on a New Optical Engine for AI

A UK-Canada tech partnership is developing a new optical engine aimed at slashing the power consumption of AI data centers. The project, funded with £400,000 from UKRI, is the first major collaboration from a photonics MoU signed earlier this year. The hardware will be tested in Bristol and on the i

by Natalie BrooksDecember 10, 2025
Fal’s $140M Series D Triples Valuation to $4.5B in AI Infrastructure Rush
AISoftwareStartups

Fal’s $140M Series D Triples Valuation to $4.5B in AI Infrastructure Rush

Fal, which provides hosted AI models for developers, has raised a $140 million Series D round. The funding, led by Sequoia, triples the company’s valuation to $4.5 billion just months after its last raise.

by Natalie BrooksDecember 10, 2025
Microsoft Promises a Gaming-Focused Windows 11 Upgrade for 2026
ComputingSoftwareTechnology

Microsoft Promises a Gaming-Focused Windows 11 Upgrade for 2026

Microsoft is promising significant Windows 11 updates in 2026 aimed at gamers, including Auto SR upscaling and Advanced Shader Delivery. The move is a clear response to Valve’s growing influence in PC and handheld gaming.

by Natalie BrooksDecember 9, 2025
Jamie Dimon’s Inflation Warning: The Consumer Is “Fine,” But For How Long?
BusinessInnovationTechnology

Jamie Dimon’s Inflation Warning: The Consumer Is “Fine,” But For How Long?

JPMorgan Chase CEO Jamie Dimon offered a mixed outlook on the economy, stating the American consumer is currently “chugging along” but warning that persistent inflation and a softening job market are key risks. The bank’s own estimates see inflation spiking to 3.5% by year-end before falling again.

by Natalie BrooksDecember 9, 2025
EU Antitrust Watchdogs Take Aim at Google’s AI Training
AIBusinessSoftware

EU Antitrust Watchdogs Take Aim at Google’s AI Training

European regulators have launched an antitrust probe into how Google trained its Gemini AI models. The investigation focuses on whether the tech giant improperly used content from publishers and YouTube without permission. This comes as Google makes significant competitive strides against OpenAI.

by Natalie BrooksDecember 9, 2025
EU Launches Antitrust Probe Into Google’s AI Overviews
AIBusinessSoftware

EU Launches Antitrust Probe Into Google’s AI Overviews

The European Commission has opened a formal antitrust investigation into Google’s AI Overviews and AI Mode. The probe focuses on whether Google used publisher content without fair payment or consent, as reports show catastrophic traffic drops for news sites.

by Natalie BrooksDecember 9, 2025

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Featured Posts

ShadowRay 2.0 Turns AI Clusters into Crypto Botnets
ShadowRay 2.0 Turns AI Clusters into Crypto Botnets
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December 10, 2025
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HP Merges HyperX and Omen for New Gaming…
January 6, 2026

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Recent Posts

Apple’s AI Brain Drain Gets Worse With Senior Siri Exec Exit
Apple’s AI Brain Drain Gets Worse With Senior…
January 30, 2026
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Ivanti’s January Security Nightmare Continues With New 0-Days
January 30, 2026
Texas Grid Gets a Hand from Data Centers and Crypto Miners
Texas Grid Gets a Hand from Data Centers…
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