A 45-year-old research firm shares hard-won lessons about surviving market disruption. Their four strategic pivots reveal how established companies can adapt when external forces threaten their core business model.
Neuromorphic computing could finally deliver functional electronic noses that match human olfactory abilities. But the path from lab to consumer device faces significant biological and engineering challenges that previous attempts couldn’t overcome.
The embedded computing industry is undergoing a fundamental shift as AI moves from cloud to edge. This year’s Embedded World North America winners reveal a clear trend toward rugged, power-efficient systems designed for harsh environments.
Google Chrome now autofills passport, driver’s license, and vehicle information. This convenience feature represents a deeper strategy to maintain Chrome’s dominance as competitors emerge.
Apple is reportedly turning to Google’s Gemini AI to power the next version of Siri, marking a significant shift in strategy. This extends their existing $20 billion search partnership as Apple races to catch up in the AI landscape.
Starbucks is relinquishing majority control of its China business through a $4 billion joint venture with Boyu Capital. The move comes as the coffee giant faces unprecedented pressure from local competitors and declining market share in what was once its most promising growth market.
Apple has transformed its web App Store from a basic redirect service into a full-featured browsing experience accessible from any device. This strategic shift opens Apple’s ecosystem to billions of non-Apple users while addressing regulatory concerns about app distribution control.
Apple’s latest software updates for watchOS and tvOS appear underwhelming on the surface, but they reveal a sophisticated business strategy. The company is prioritizing stability and user retention over flashy new features in these incremental releases.
Microsoft’s latest Xbox Game Pass lineup reveals a sophisticated content strategy. The November additions balance day-one launches with premium simulators and indie diversity to maintain subscriber engagement.
VentureBeat’s hiring of former TechCrunch editor Karyne Levy signals a fundamental transformation in tech media strategy. The move positions the publication to compete directly with research firms and expert networks in the enterprise AI space.
