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Author: Natalie Brooks

Natalie Brooks brings a distinctive perspective to technology journalism through her specialized focus on industrial computing systems and automation infrastructure, where she deciphers complex technological shifts into accessible insights. Her expertise spans the convergence of IoT networks with legacy industrial systems, examining how edge computing and predictive maintenance are reshaping manufacturing and supply chain logistics. With an analytical approach honed through years of tracking embedded systems evolution, she illuminates how emerging technologies translate into tangible operational transformations for enterprises navigating digital modernization.
The Ecological Economics Revolution
BusinessInnovationTechnology

The Ecological Economics Revolution

This year’s Nobel economics prize highlights innovation-driven growth, but ecological economists argue we’ve reached a critical juncture. The paradigm that lifted billions from poverty now threatens planetary stability.

by Natalie BrooksOctober 29, 2025November 2, 2025
Crypto Miners’ AI Pivot Accelerates with CleanSpark-Submer Deal
AIComputingTechnology

Crypto Miners’ AI Pivot Accelerates with CleanSpark-Submer Deal

CleanSpark’s partnership with immersion cooling specialist Submer marks another crypto miner’s pivot to AI infrastructure. The deal combines energy assets with advanced cooling technology for gigawatt-scale AI deployments.

by Natalie BrooksOctober 29, 2025November 2, 2025
When AI Gets Ugly: How a Filmmaker Weaponizes “Gross” Technology
AIInnovationTechnology

When AI Gets Ugly: How a Filmmaker Weaponizes “Gross” Technology

Director Radu Jude, known for pushing cinematic boundaries, is now weaponizing AI’s “gross and slimy” qualities in his new Dracula film. The controversial director uses artificial intelligence not for polish but for its unsettling imperfections.

by Natalie BrooksOctober 29, 2025November 2, 2025
Nvidia’s $5 Trillion Moment: AI’s Unstoppable Engine
AISemiconductorsTechnology

Nvidia’s $5 Trillion Moment: AI’s Unstoppable Engine

Nvidia stands on the brink of becoming the world’s first $5 trillion company, driven by explosive AI demand and potential China market reopening. This milestone reflects a fundamental shift in global technology infrastructure.

by Natalie BrooksOctober 29, 2025November 2, 2025
The Psychology of Luxury: Why ‘Return on Ego’ Drives $480B Market
InnovationTechnology

The Psychology of Luxury: Why ‘Return on Ego’ Drives $480B Market

The luxury industry is undergoing a fundamental shift from financial returns to emotional capital. As the market approaches $480 billion, developers are betting on psychology over pure economics.

by Natalie BrooksOctober 29, 2025November 2, 2025
Voice AI Startup Mappa Reinvents Team Hiring Through Behavioral Analysis
AIBusinessTechnology

Voice AI Startup Mappa Reinvents Team Hiring Through Behavioral Analysis

Mappa’s voice AI technology decodes how people speak to understand how they think and collaborate. The startup has achieved profitability before raising outside capital while serving over 100 clients. This represents a fundamental shift in how companies assess talent beyond traditional resumes.

by Natalie BrooksOctober 29, 2025November 2, 2025
MRO’s Golden Age Faces Economic Headwinds
BusinessManufacturingTechnology

MRO’s Golden Age Faces Economic Headwinds

The aircraft maintenance industry is enjoying unprecedented growth, but economic realities threaten this golden era. As travel demand slows and used parts flood the market, MROs must evolve beyond traditional repair services to survive.

by Natalie BrooksOctober 29, 2025November 2, 2025
AI Fraud Fighters: Retail’s New Brand Guardians
AICybersecurityTechnology

AI Fraud Fighters: Retail’s New Brand Guardians

The holiday shopping surge brought $12.5 billion in fraud losses, but the real battle happens after the gifts are opened. Retailers are discovering AI fraud prevention isn’t just about stopping criminals—it’s becoming central to customer trust and brand reputation.

by Natalie BrooksOctober 29, 2025November 2, 2025
Microsoft’s Windows 11 Upgrade Dilemma: Security vs Accessibility
BusinessSoftwareTechnology

Microsoft’s Windows 11 Upgrade Dilemma: Security vs Accessibility

While Microsoft quietly allows Windows 11 installation on unsupported PCs, security experts warn of serious consequences. The company faces a difficult balancing act between upgrade adoption and system security.

by Natalie BrooksOctober 29, 2025November 2, 2025
Windows 11’s On-Device AI Dictation Signals Major Privacy Shift
AIComputingSoftware

Windows 11’s On-Device AI Dictation Signals Major Privacy Shift

Microsoft’s latest Windows 11 update introduces Fluid Dictation, powered by on-device small language models that process speech locally. This represents a significant shift toward privacy-preserving AI that doesn’t require cloud connectivity. The technology could reshape how voice interfaces handle

by Natalie BrooksOctober 29, 2025November 2, 2025

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Featured Posts

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