Microsoft is officially testing a free, ad-supported version of Xbox Cloud Gaming. The plan includes preroll ads and session limits, marking a strategic shift in Microsoft’s gaming approach.
Recent AI-generated video game footage demonstrates serious limitations in creating coherent virtual environments. While investors promise revolutionary gaming experiences, current technology struggles with basic consistency and logic.
Microsoft’s Xbox leadership now views TikTok as a more significant competitor than PlayStation, reflecting a fundamental rethinking of gaming’s competitive landscape. This strategic shift comes as Halo prepares for PlayStation debut.